Privacy Policy

Last updated: December 27, 2024

1. Introduction

Grove ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, password, and profile details
  • Health and Fitness Data: Weight, height, age, gender, fitness goals, dietary preferences
  • Food Logs: Photos of meals, manually entered food items, nutritional information
  • Workout Data: Exercise logs, sets, reps, weights, cardio activities
  • Progress Photos: Images you upload to track your fitness progress
  • Communications: Messages sent through the AI coach or to support

2.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers
  • Usage Data: Features used, time spent in app, interaction patterns
  • Log Data: IP address, access times, app crashes and errors

2.3 Third-Party Integrations

If you connect third-party services (such as fitness wearables or health apps), we may receive data from those services according to your authorization.

3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the App's features and services
  • Process food photos and provide nutritional analysis using AI
  • Generate personalized fitness and nutrition recommendations
  • Track your progress and display analytics
  • Facilitate social features and accountability partnerships
  • Send notifications about your goals, achievements, and streaks
  • Respond to your inquiries and provide customer support
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. AI Processing

Grove uses artificial intelligence to analyze food photos, provide coaching recommendations, and verify activity proofs. When you use these features:

  • Food images are processed by our AI systems to identify ingredients and estimate nutritional content
  • Your fitness data and preferences are used to generate personalized AI coaching responses
  • Progress photos may be analyzed to track visible changes over time

AI processing is performed to provide you with the core functionality of the App. We do not use your personal images or data to train general AI models without your explicit consent.

5. Information Sharing

We do not sell your personal information. We may share information in the following circumstances:

  • With Your Consent: When you explicitly agree to share with accountability partners or in groups
  • Service Providers: With third parties who help us operate the App (cloud hosting, analytics, payment processing)
  • Legal Requirements: When required by law, legal process, or government request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Protection: To protect the rights, property, or safety of Grove, our users, or others

6. Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure authentication mechanisms
  • Regular security assessments and updates
  • Limited access to personal data on a need-to-know basis

Your data is stored on secure servers. While we strive to protect your information, no method of transmission or storage is 100% secure.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You can request deletion of your data at any time through the App settings or by contacting us.

Some information may be retained for longer periods as required by law or for legitimate business purposes (such as resolving disputes or enforcing agreements).

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate personal data
  • Deletion: Request deletion of your personal data
  • Portability: Request transfer of your data to another service
  • Restriction: Request restriction of processing of your data
  • Objection: Object to certain processing of your data

To exercise these rights, please contact us using the information provided below.

9. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information when transferred internationally.

11. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you use.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. Your continued use of the App after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@grove.app

Support: support@grove.app